Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
What happened? Just last month, Tesla was the envy of the car world having scored a perfect 100 rating from Consumer Reports. On Tuesday, Tesla shares plunged more than ten percent after Consumer Reports rescinded its Model S recommendation, saying the 2015 sedan has significant reliability issues. Consumer Reports on Tuesday published survey data that indicated Tesla’s 2015 Model S…
I’ve avoided Crazy Ex-Girlfriend so far for the obvious reason. Without any context, the series’ advertising and its title makes the show seem like ableist, sexist, cliched nonsense. Even though I knew the series almost had to be better than surface value indicated (surely no one would greenlight a show using that title sincerely now,…
Who wants to break it to dads that their teenage daughters are not their property? Who wants to tell them that joking about them like they are is just weird? But more than that, who wants to tell the members of the media who perpetuate that old joke just how tired it really is? Bangor,…
Apple’s war on online ads continues. First it was Tim Cook taking shots at ad-based companies like Google, whose business relies on ad-targeting consumers. Then, it was Apple making it easier for people to block mobile ads on iOS9 while using the Safari browser. Advertisement Now comes the latest salvo: When users tap on an ad in…
Facebook on Tuesday announced that its Instant Articles program, which debuted after much speculation earlier this year, is launching on mobile devices. Starting today, Facebook users will see “thousands of new articles” published through the service every day, per Facebook’s announcement. Facebook also listed dozens of news outlets that will publish on Instant Articles in…
Americans love TV, that mistress who gets to camp in the living room. We spend a quarter of our waking days with the TV on, maybe the biggest lode of human attention in the country. Advertisers pay for most of it — they know where you’ll be sitting, so they have ads meet you there….
Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…
A federal appeals court has upheld the “core provisions” of New York’s SAFE Act and a Connecticut gun control law, both passed following the 2012 Sandy Hook Elementary School shooting in Newtown, Connecticut and challenged in court by gun-rights activists on constitutional grounds. A three-judge panel from the Second Circuit Court of Appeals ruled on…
A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…
The Nielsen company has sued radio host Bubba the Love Sponge Clem, claiming the DJ paid a radio listener who was participating in a radio survey to inflate his show’s ratings. Among the allegations in the federal lawsuit filed Thursday: fraud; conspiracy to defraud; violating the Florida Deceptive and Unfair Practices Act; and interfering with…