Mountain Dew Presents the PuppyMonkeyBaby, a Horror-Hallucination of Brand Awareness

The brands were out in full force during Sunday’s Superbowl, reaching the eyeballs of millions of consumers with millions of dollars. Mountain Dew took a novel tact, attempting to create the most grotesque, unsettling, and plain awful character of all (worse, even, than Norm MacDonald’s Colonel Sanders): PuppyMonkeyBaby. The character is exactly what is sounds…

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Kesha Wins One Legal Battle Over Her Producer/Alleged Rapist Dr. Luke; Still Can’t Make Music Outside His Company | The Mary Sue

Last September, we wrote about the profoundly fucked-up legal battles that Kesha has been trapped in with her producer Dr. Luke, who she alleges abused, drugged, and raped her. Kesha filed a lawsuit against Dr. Luke in October 2014, at which point he responded with his own suit claiming that the singer fabricated accusations to get…

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India says yes to net neutrality, no to Facebook’s Free Basics

Indian students gather for a protest against Free Basics in Hyderabad, on Dec. 29.Image: Mahesh Kumar A/Associated Press In a significant move, India’s telecom regulator has banned the differential pricing for different kinds of data according to the principles of net neutrality. This implies that zero-rating initiatives like Facebook’s Free Basics platform, which offers a…

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Review: Taco Bell – Quesalupa | Brand Eating

Taco Bell’s Quesalupa features a crispy, flaky Chalupa-like shell but with a melted pepper jack cheese core. It comes filled like your standard Chalupa Supreme with seasoned beef, reduced fat sour cream, shredded lettuce, diced tomatoes, and shredded 3-cheese blend. These aren’t out until tomorrow but I picked up a couple at $2.99 a piece…

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(17/2) What does Twitter need to do to restart growth and reactivate its massive dormant user base? – Quora

The problem with Twitter, and especially the reason why it has so many dormant users, is that using Twitter for long periods of time is a fundamentally unpleasant experience. The product is not a joy to use.  When users have an unpleasant time with a product, they don’t always complain loudly, they just sort of stop… using… it… The…

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