BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach | Adweek

The social publisher aims for a bigger slice of marketing budgets. Photo Illustration: Dianna McDougall; Sources: Getty Images paging_filter BuzzFeed’s made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it’s looking to leverage that reach for more brand dollars. During a keynote at South by…

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Optimism trumps optics | Campaign US

Last Tuesday, March 15, Omniwomen, Omnicom’s leading women’s network, hosted an historic panel discussion on the topic of women’s leadership and its importance to doing business in the 21st century. When the panelists were announced, I, and many members of the Omniwomen Governing Body, received quite a few emails questioning our casting of this panel….

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A Plagiarism Scandal Is Unfolding In The Crossword World | FiveThirtyEight

A group of eagle-eyed puzzlers, using digital tools, has uncovered a pattern of copying in the professional crossword-puzzle world that has led to accusations of plagiarism and false identity. Since 1999, Timothy Parker, editor of one of the nation’s most widely syndicated crosswords, has edited more than 60 individual puzzles that copy elements from New…

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