About the Parse.ly Network Referrer Dashboard
Digital publishers rely heavily on external sources (social
shares, search platforms, links from other sites, etc.) for
their incoming traffic. That’s why it is so important for
them to be aware of industry trends and shifts in traffic.
Updated continually, Parse.ly’s Network Referrer Dashboard
provides insight into referral traffic to the 700+ sites in
Parse.ly’s network of online media sites. Tracking referral
data to these sites by date and traffic source helps digital
publishers to understand where visitors come from. Use this
dashboard to compare traffic from the biggest referrers
—like Facebook and Google—but also to track and
compare other meaningful sources of traffic that may not
garner as much attention.
*Confidence range:
Each solid line represents the measured percentage of
referral traffic across Parse.ly’s network of 700+ digital
media sites. The “confidence range” associated with each
referral source depicts the percentage of potential referral
traffic across the entire online publishing industry. This
helps us to account for the changing makeup of Parse.ly’s
customers over time.
Further Reading from the Parse.ly Blog:
Where Is Your Site Traffic Coming From?
How Will Facebook’s Algorithm Changes Impact Your Newsroom?
Yahoo! Tops Twitter as a Traffic Referral Source for Digital Publishers
