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Uber Got a New Logo, Which Doesn’t Mean Shit
In corporate America, the most persistent refuge of outright charlatanism is “branding.” The only thing more offensive to honesty than a “rebranding” campaign is a breathless feature story about a rebranding campaign. What do we have in Wired today… ah, it’s a breathless feature story about a rebranding campaign! “The Inside Story of Uber’s Radical…