Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to…
A close-knit tech community has fallen into disarray over a debate that started around a Code of Conduct and quickly spiraled into a referendum on diversity initiatives. Ashley Williams, an outspoken advocate for diversity in tech and a member of the Node Foundation Board of Directors, the volunteer leadership organization for the popular open source…
.entry-header Most of the time, I feel a little bit sorry for people who make horrendous translation mistakes. This is not one of those times. .entry-summary .post-thumbnail OK…I have to say that, most of the time, I feel a little bit sorry for people who make horrendous translation mistakes. This is not one of those…
Credit Matt Chase Over lunch in a downtown restaurant, Beatrice, a New Yorker in her late 30s, told me about two decisions she and her husband were considering. They were thinking about where to buy a second home and whether their young children should go to private school. Then she made a confession: She took…
Facebook seems to think it can advertise to more U.S. millennials than actually exist Image: Stephen Lam/Getty Images By Patrick Kulp2017-09-06 18:06:25 UTC Facebook is promising advertisers that it can reach 25 million more American millennials than the Census believes to exist. The social network boasts that ads on its platform will be seen by…
Did you hear the one about Jeff Sessions? I’d like to tell you, but I can’t. You see, it’s illegal to laugh at the attorney general, the man who on Tuesday morning announced that the 800,000 “dreamers” — immigrants brought here illegally as children — could soon be deported. If you were to find my…
Debt market is booming even as building purchases plunge Many owners are eager to collect on value gains, broker says At a time when commercial-property purchases have slowed to a trickle, Manhattan landlords who can’t sell are still getting money out of their buildings — by turning to lenders. A growing chasm between what buyers…
After A New Hope, the 1980s were suspiciously swamped with fantastical space adventures featuring operatic villains with dramatic headwear. Cut to the mid-’90s, where Silence Of The Lambs inspired a handful of dark detective films about smooth-talking serial killers and newbie FBI agents. Yup, Hannibal Lecter and Darth Vader, two of the best movie villains…
According to data collected by BuiltWith.com, 6% of the top 10,000 most high-traffic sites load content from Facebook’s servers. For the vast majority of them, that content is likely Facebook’s Javascript SDK, a huge block of code that is needed to display such features as the Like button (as seen on many media sites) and Facebook…
Scanning And Sorting How the banking industry, with an assist from tech, turned an incredibly frustrating, manual process—sorting checks—into an excellent example of automation. Today in Tedium: The physical check, for most general purposes, is a sheer relic—basically used mostly for specific big-ticket purchases like rent, it certainly doesn’t have the sex appeal of, say,…