Failure Has a Name at Equifax. Al Franken Says It’s ‘Gus’ – Bloomberg

Gee thanks, Gus. Gus isn’t a real person, but it’s the pseudonym Senator Al Franken assigned to the Equifax Inc. employee who holds a lot of the blame for the theft of 145.5 million Americans’ personal data. Former Chief Executive Officer Richard Smith told Franken and other senators Wednesday that Equifax was breached largely because of…

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Media buying’s deadly sins – and why agencies are too late to save their souls – Marketing Week

The big five agency holding companies are so deeply mired in surcommissions and client distrust that media agencies as a whole face an existential crisis. Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing….

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United States rejects UN resolution condemning use of death penalty to target LGBTQ people – ThinkProgress

So far, no explanation has been given. CREDIT: AP Photo/Bebeto Matthews The United Nations approved a resolution Friday condemning the use of the death penalty in a discriminatory fashion, including its use to punish “apostasy, blasphemy, adultery, and consensual same-sex relations.” But the United States joined a minority of states who voted against it. ILGA, the…

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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers – Digiday

Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents. A second publisher,…

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