
News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue – Digiday
To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the publisher…