The Curse of American Idol Endures

beep boop beep blorp Image: Getty We may never be free from the reanimated corpse of American Idol, which is more proof to me that hell is real. Deadline reports that ABC has renewed the cursed program for a second season, dragging judges Katy Perry, Luke Bryan, and Lionel Richie along for the ride. Joining…

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Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors | AdExchanger

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

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The Outline Raises $5.15 Million to Fuel Measured Growth – WSJ

Joshua Topolsky, the chief executive of the Outline, doesn’t want his digital-media company to get too big too fast. The startup has closed a $5.15 million fundraising round, the company’s second, Mr. Topolsky said. The new financing values the Outline at $21.15 million, he said, up from the company’s $11 million valuation from the last…

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Google accused of using GDPR to impose unfair terms on publishers | TechCrunch

A group of European and international publishers have accused Google  of using an incoming update to the European Union’s  data protection framework to try to push “draconian” new terms on them in exchange for continued access to its ad network — which many publishers rely on to monetize their content online. Google trailed the terms as incoming in late March,…

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Who’s Watching Digital Video? A Diverse, Expanding Audience, IAB Says – WSJ

As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…

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