Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution, is gathering pace as media trading becomes more addressable. As much as these safe spaces…
Facebook is no stranger to climate misinformation. Just last month, the platform became a key player in spreading surrounding the wildfires raging across the West Coast to an audience of tens of thousands, taking them down only after public outrage. And last year when activists that climate misinformation seemed to be exempt from the platform’s…