Opinion | Twelve Million Phones, One Dataset, Zero Privacy – The New York Times

data processed in process/process-data.js These are the actual locations for millions of Americans. At the New York Stock Exchange … … in the beachfront neighborhoods of Los Angeles … … in secure facilities like the Pentagon … … at the White House … … and at Mar-a-Lago, President Trump’s Palm Beach resort. One nation, tracked An investigation into the smartphone tracking industry…

Read More

As browser rivals block third-party tracking, Google pitches ‘Privacy Sandbox’ peace plan • The Register

Disclaimer: No advertisers were harmed in making this project   On Thursday, Google reminded everyone who might have forgotten that “privacy is paramount to us” and announced an initiative called “Privacy Sandbox” that proposes paving over a few privacy pitfalls without suffocating its ad business. It takes a certain chutzpah for a company with such…

Read More

‘Shooting,’ ‘Bomb,’ ‘Trump’: Advertisers Blacklist News Stories Online – WSJ

Like many advertisers, Fidelity Investments wants to avoid advertising online near controversial content. The Boston-based financial-services company has a lengthy blacklist of words it considers off-limits. If one of those words is in an article’s headline, Fidelity won’t place an ad there. Its list earlier this year, reviewed by The Wall Street Journal, contained more…

Read More

Publishers must prep for a cookie-less world by building walled gardens of their own | AdAge

Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad messages that…

Read More

Facebook Offers News Outlets Millions of Dollars a Year to License Content – WSJ

ABC News was among the news outlets that received a pitch from Facebook to license their content. Photo: Kena Betancur/Getty Images Updated Aug. 8, 2019 4:31 pm ET Facebook Inc. FB 2.71% is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to…

Read More

Life Fitness’s Advertising Platform Brings Programmatic Ads to the Gym – Adweek

Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked…

Read More

House Votes To Allow Internet Service Providers To Sell, Share Your Personal Information

The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…

Read More

Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google – Adweek

Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…

Read More

In Data-Driven World, Consumers Likely to Overestimate Their Information’s Value

Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…

Read More