Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…
Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…
With its annual Salesforce Connections conference right around the corner, the industry’s leading CRM outfit Salesforce decided to give attendees something to talk about. Last week, the company forked out $15.7 billion to acquire data-visualization company Tableau in a move that comes on the heels of similar mergers in the cloud computing space. The marketing…
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google…
A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…
The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience…
Angry Birds is so 2009, you might say. “I haven’t played Angry Birds since 2012, at the latest,” you might insist. It doesn’t matter. Angry Birds is still part of your life. As the first wildly successful mobile game, it’s an avatar for the way our understanding of what’s private and what’s personal has…
Ever since “people-based marketing” was introduced at Advertising Week in 2014, it has become a strategic imperative for almost every brand. Fortune 500 companies are investing in and adopting the tech, agency media buyers are mandating it in insertion orders, and DSPs, DMPs and measurement providers are strategizing around how they can implement this into…
Marketers thought the Web would allow perfectly targeted ads.Hasn’t worked out that way. Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint’s prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars—print, outdoor, digital, or broadcast. TV was…
The New York Times is again looking to fashion to amplify its own brand. As part of a marketing push around Earth Day, the publisher is teaming with Everlane for a small collection of T-shirts and sweatshirts that riff on its ongoing “The Truth Is Worth It” campaign, but with an environmental twist. Everlane is…