Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…
Many web publishers have been jilted by Facebook. Now they are quickly falling hard for Apple News. They just hope that this new love leads to new revenue. After a shaky start which led many in the media world to doubt whether Apple was serious about the product (the Wall Street Journal reported in 2016…
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…
Joshua Topolsky, the chief executive of the Outline, doesn’t want his digital-media company to get too big too fast. The startup has closed a $5.15 million fundraising round, the company’s second, Mr. Topolsky said. The new financing values the Outline at $21.15 million, he said, up from the company’s $11 million valuation from the last…
A group of European and international publishers have accused Google of using an incoming update to the European Union’s data protection framework to try to push “draconian” new terms on them in exchange for continued access to its ad network — which many publishers rely on to monetize their content online. Google trailed the terms as incoming in late March,…
As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…
Today, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That final destination, of course, will be a Landscape where the logo of each marketing, advertising and search solution on the planet will be written on individual atoms. Brinker, the lead author of this annual exercise, is Conference…
YouTube has a porn problem on some of its popular videos, and it seems to be coming from the same mysterious source. Twitter users and YouTubers have been complaining about an ad that has shown up before videos on popular YouTube pages, including Pewdiepie, Markiplier, and Dude Perfect. The ad shows a woman gyrating (not…
Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.While people over 50 comprise 42% of adults in the US, they comprise only 6% of agency employees. This is even more pronounced in creative departments where people over 50 make up about 0% of the population….
.entry-header Last week Reuters reported on the Harris Brand Survey: Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc rocketed higher after sending a red Roadster into space. The headline of the piece was…