Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The Financial Times’ fight against domain spoofing is paying off. After catching 25 ad exchanges misrepresenting access to its inventory in September, the business news publisher took its fraud-fighting test a step further by purchasing counterfeit inventory that purported to be the FT’s to see which vendors were still selling fake FT impressions. Over few…
To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the publisher…
Photo: AP Rumors Facebook is always secretly recording you have long refused to die, but it turns out Amazon may be the first tech giant to achieve the age-old dream of a total advertising Panopticon. On Friday, Amazon released the new Alexa Mobile Accessory Kit, which is intended to help developers integrate the company’s personal…
Many of the publishers that spent 2016 and 2017 investing in Facebook products like Instant Articles and news feed videos enter the new year with new perspective on the relationship they have with the world’s largest social platform. For the latest installment of our Confessions series, in which we exchange anonymity for candor, we spoke…
This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…
In the last year ProPublica has uncovered a number of different flaws in our advertising systems. Several of them were serious failures on our part. It’s why we apologized and took immediate action to prevent them in the future. Today ProPublica has raised new concerns about companies, including our own marketing team, using Facebook…
As Oath continues to consolidate its many offerings and bring new products to market for its ad clients, brands like The Home Depot and Pottery Barn are testing some of its new ad formats. Today’s consumers “expect more from advertisers and marketers need the right tools to build brand love,” according to Oath’s CRO, John DeVine,…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…