Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Louise Linton, the wife of Treasury secretary Steve Mnuchin, carried an Hermès Birkin bag worth roughly $10,000 on her arm in the ill-fated Instagram post that got her slammed for “flashing her wealth” — and then lecturing a critic about her “sacrifices.” But status symbols don’t have to cost as much as a luxury purse….
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to…
Facebook seems to think it can advertise to more U.S. millennials than actually exist Image: Stephen Lam/Getty Images By Patrick Kulp2017-09-06 18:06:25 UTC Facebook is promising advertisers that it can reach 25 million more American millennials than the Census believes to exist. The social network boasts that ads on its platform will be seen by…
Following a slew of Facebook measurement errors, a bombshell ad fraud report by White Ops and an uproar over ads on YouTube appearing next to extremist content, many advertisers remain flummoxed by programmatic advertising. About a year ago, Digital Content Next, a trade association for premium publishers including News Corp, Hearst and The Washington Post,…
Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into…
You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean…
Our own Napier Lopez spotted an odd change in Google’s search service on Android today: search results don’t include URLs like they used to. Instead, they only display the page’s title, a thumbnail of a featured image from the site, and a blurb. It isn’t clear if Google is merely running a test or gradually…
Researchers said it was “trivial” to identify users and view their browsing habits in purchased ‘anonymous’ browsing data. SHARE TWEET In August 2016, a data broker received a phone call from a woman named Anna Rosenberg, who worked for a small startup in Tel Aviv. Rosenberg claimed she was training a neural network, a type…
Anyone who spends time on Instagram knows that celebrities are doing #ads, and also that there are lots of times a celebrity is clearly doing an ad but isn’t really admitting it, which is kind of shady. But there’s never been an attempt to actually find out how much #spon is out there – and…
Transparency in agency relationships is a growing issue. Pivotal analyst Brian Wieser downgraded ratings on the four major agency holding companies on Monday, warning that the growing noise over agency kickbacks has caused him to “reassess some of our views on long-term holding company growth.” In a note to investors, he added that since marketers are…