Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
With the major investigation into media buying kickbacks in the USA by the ANA about to conclude, and our own ISBA recently making headlines about the poor state of media agencies in the UK, Mark Ritson reviews what we have learned so far. Just over a year ago Jon Mandel, the former CEO of media…
Advertising agencies in the US have been systematically padding their profits by using non-transparent practices such as taking rebates from media companies and not disclosing them to clients, according to the Association of National Advertisers (ANA), which released the highly anticipated findings of an eight-month investigation into the sector on Tuesday. The ANA — which…
Jon Mandel Media agency rebates and kickbacks, long thought to be something that happened overseas — or only in pockets of the U.S. market — are actually widespread, said former Mediacom CEO Jon Mandel, so much so that it caused him to leave the agency business. Mr. Mandel made his remarks in a blistering presentation…
Agencies are not transparent about their actions. Agencies recommend media that is off-strategy when it works for their gain. Agencies accrue media earned by advertisers’ spending and resell it to other advertisers. Agencies demand pay-for-play from vendors in order to be recommended, and cross the line in partnership relationships. These are among the claims made…
Facebook embraced sound-on autoplay videos, just months before Google and Apple said they were banning these formats on their platforms as unacceptable UX intrusions. By Tony Haile on June 27, 2017 6:30 am Facebook has a problem. What has driven its growth for the last five years won’t drive its growth for the next…
Twitter unveiled an update to its mobile app that enables users to block ads on mobile webpages opened via the app. Unlike Google’s recently reported move to incorporate an ad blocker in its Chrome browser next year, Twitter is simply enabling its app to use the ad block software built into Apple’s native browser, Safari….
In a matter of just a few years, Unilever’s Axe has gone from unabashedly (and often crassly) celebrating male stereotypes to forcefully opposing them. And its new campaign, from 72andSunny Amsterdam, represents its boldest step yet in combating what it’s now calling “toxic masculinity” and its debilitating effects on young men. The new work is…
It’s probably fair to suggest that most people using the internet want to save money, make healthy choices, and keep abreast of current events. What they don’t want, is to give companies their email addresses to prove it. Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines…
Stella Jiang, a digital ad operations specialist for boutique ad agency Cyverasia, started whitelisting sites for brands at the beginning of this year. Her critical, if unglamorous role in digital advertising: make sure ads are not running alongside pornography or terrorist videos. She typically does so during the first week of a campaign, manually selecting…
Google-owned YouTube is curbing advertising on some channels as it seeks to reduce pairing ads with inappropriate content YouTube on Thursday stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. /4988204/Phys_Story_InText_Box The move came with YouTube striving to derail…