Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Begin: WordPress Article Content Facebook is doing what many publishers had hoped it would one day do, according to Recode: opening up another key revenue stream for video producers. The so-called “mid-roll” ad unit, which inserts an advertiser’s clip in the middle of a video instead of up front or at the end, will enter…
Let’s face it. Most of what we ad people do is really dopey.I wasn’t much of a creative person, but I’ve had the good fortune to know some great ones. There is one thing about them that I love. They work hard and have high standards, but they also have an enduring sense of how…
Ev Williams, the co-founder of Twitter, spent five years building Medium into one of the slickest publishing platforms on the web. Yet he found himself in traditional-publishing purgatory on Wednesday, cutting 50 employees and searching for a new business model. There could be no better proof that delivery methods matter little and content is king….
Setting records across the board, Shane, Shep and Corey were joined this year by Jillian who hit the ground running right before the biggest week of the year. The GMG Commerce Team is stacked, and I couldn’t be more excited to see what they accomplish in the new year. In total, the team has published…
Let’s build a simple reverse tracking wall. This is a way to encourage users to install or configure tracking protection, by rewarding them with access to particular web pages. Step zero. Make a page that we want to protect. Done. We were going to do that anyway. Step one. Add the scripts to the page….
Every year, the marketing arm of the tech industry huddles around a simmering cauldron of PR gumbo and fishes out a single word or phrase that will embody the hope — and hype — of the latest generation of gadgets. Previous examples have ranged from the charmingly vague (the “Internet of Things”) to the idiotic…
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers. The petition — which was submitted jointly by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising Federation, the Data &…
Adblockalypse! We created Recurrency to help creators of all kinds — podcasters, artists, authors, musicians — get paid to do what they love and there is no bigger threat to those content creators today than ad blocking. What is the Adblockalypse? “Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on…
tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…