Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
SAN FRANCISCO — Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP. Mr. Viticci said MacStories’s pages…
Well this is new, 300×250 units from ad exchanges designed to look like Taboola/Outbrain units CC: @robleathern 5 replies3 retweets15 likes Reply 5 Retweet 3 Like 15 View Tweet activity More Aram Zucker-Scharff @Chronotope Oct 27 So it turns out this image, which I’ve been seeing all over goes to a link that has…
Ad tech had a mixed year. Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent than ever that some ad tech companies profited from proliferating fake news while others banked on preventing ads from…
Twitter CEO Jack Dorsey.John Lamparski/Getty Images A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran…
Harry Winston, eat your heart out. Getting your loved one a diamond ring for the holidays used to be the baller move. Now, it’s looking like chic Taco Bell jewelry is the way to go. Cheetos’ $20,000 diamond and orange sapphire jewelryhttp://mashable.com/2016/11/21/cheetos-holiday-jewelry/#XAaThSMfxmqo set has already sold out, but if your pockets didn’t go quite that…
.entry-header December 20, 2016, 6:35 PM EST E-mail Tweet Facebook Linkedin Share icons In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a click-fraud machine that stole up to $5 million daily from top advertisers and publishers. But even that is just the tip of…
In early July, a website made to look like a real news organization published what would prove to be one of the biggest fake news hits of the US election. WTOE5News.com was barely two weeks old when it published the hoax story, “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” It improbably…
The problem is not having more data. The problem is having the right, actionable data and the context of its provenance. But publishers see so much of their relationships mediated by a few walled gardens that their access to understanding who their users are, what they read, what they watch, when they do it, and…
Facebook is partnering with fact checking organizations to eliminate the scourge of fake news from your feed, only it doesn’t seem like partnering. Aren’t partners supposed to treat each other like equals? Many of the common objections* to journalism by the alt-right center around news being click-bait and rather uninformed discussions of impression-based advertising. The…
Despite beating Facebook in the early PR battle against fake news, Google is still indirectly helping fund publishers that intentionally spread misleading information. Google’s digital infrastructure touches nearly everything on the internet, including fake-news websites. So unlike tech companies with less reach, Google requires much more than mere blacklists to block fake news publishers from…