Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The prominence of fake and misleading news has shed light on how programmatic advertising and Facebook increasingly power the web, determining what readers see. Since then, Google and Facebook have vowed to stop serving ads to those shady corners of the internet. But that doesn’t stop bogus stories from making their way onto top-tier publishers, which…
When it comes to measurement errors, the third time is even less charming than the second and first. Last week, Marketing Land reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind…
The Cadillac corporate logo (Photo by Mark Renders/Getty Images) Do you love racism and think there’s a global Jewish conspiracy to control the world’s money supply? Then Cadillac might be the car brand for you. Or, at least, that was the basic pitch when Cadillac’s ad agency put out a casting call for people who…
Former Uber security professionals told Reveal from The Center for Investigative Reporting that the ride-hailing company continued to allow broad access to users’ information after it assured the public it had strict policies prohibiting access. For anyone who’s snagged a ride with Uber, Ward Spangenberg has a warning: Your personal information is not safe. Internal…
Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names. by Julia AngwinProPublica, Oct. 21, 2016, 7 a.m. Print Print Rt_Sdbr_Non-Mobile-Only300x250 Sidebar_Donate search Follow ProPublica Twitter Twitter Facebook Facebook volumelow Podcast RSS RSS Email Updates by…
With viewership for Snapchat’s Live Stories stagnating, the feature is not a priority for media buyers. In addition to Discover, Live Stories is one of two media-driven features inside the Snapchat app. Available alongside Discover on the Stories and Discover pages, Live Stories provides content curated around different events and topics — everything from a…
The CEO of Carl’s Jr. Doesn’t Care If You’re Offended by the Chain’s Sexy Ads Samantha Hoopes stars in the patriotic new ad for the Most American Thickburger Image credit: Fab Fernandez and CKE Restaurants Kate Taylor Entrepreneur Staff Reporter May 20, 2015 The CEO of Carl’s Jr. doesn’t care if you find the burger…
Adrianne Jeffries Nov—26—2016 10:38PM EST In the movie Rushmore, the teacher Miss Cross asks, “nihilo sanctum estne?” The question is a mistranslation, but it’s supposed to mean is nothing sacred? That’s how I felt reading Jia Tolentino’s article about how a company called Emogi plans to invade our text messages with advertising. Travis Montaque, Emogi’s…
The rising adoption of virtual reality (VR) and augmented reality (AR) by advertisers and consumers will deliver transformative creative experiences. Yet as much as creative and production shops will need to change to meet the new artistic and technical demands, media shops will face the more critical questions. At this point, VR and AR technologies…
Google Microdata Mobile only ad Article “Cover” Breakfast Cereal’s Last Gasp Better-informed consumers are ditching the bowls of sugar that were once a triumph of 20th-century marketing. Google Metadata Wikimedia Commons Last year, General Mills launched a new product aimed at health-conscious customers: Cheerios Protein, a version of its popular cereal made with whole-grain oats…