Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
ComScore gave its investors a pre-Thanksgiving turkey Wednesday evening in the form of another disclosure about improperly recorded revenue. In a filing buried after the market closed ahead of the holiday, the media-measurement company said it would need to adjust the accounting treatment for some past monetary transactions, primarily because of errors related to timing of revenue recognition….
So your brand is the victim of fake news. Now what? Pepsi and New Balance are dealing with boycotts. Experts share tips on how to smother the viral flames Last week, the proliferation of fake news on social media ignited a debate over its influence on the election. And two global brands, Pepsi and…
Perhaps I found myself in the viral content world because I made the careless mistake of taking an arts degree at university. For over half a decade afterwards, I was lucky enough to work as an actual journalist for a few quasi well-known publications. But after years of trying, I gave up pursuing work with…
AOL CEO Tim Armstrong.Noam Galai/Getty Images for TechCrunch AOL announced a sizeable round of layoffs on Thursday. Recode’s Kara Swisher reported 5% of its global workforce, or 500 employees, will be affected. In a memo sent to staff obtained by Business Insider (which you can read in full below), AOL CEO Tim Armstrong said the…
/ .breakout.column-actions Ad blocking continues to freak out the entire media ecosystem. But god help me, it’s hard not to love the gnashing of teeth it’s causing throughout the publishing and advertising worlds right now. The level of bile flowing from furious media types continues to rise at the same rate as consumer ad-blocker use….
ONLINE advertising is booming. Digital-ad revenues in America in the first half of the year reached a record $32.7bn, according to the latest figures from the Interactive Advertising Bureau, a trade group. For marketing folk, digital ads have great appeal because consumers’ online data can be used to direct what they think are the right…
Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites – including ours – and found…
Video has taken over social media, and now it’s coming for your lock screen. Today Mic is launching a revamped version of its MicCheck iPhone app (now called simply Mic) that primarily focuses on push alerts, taking advantage of the rich notification capabilities in iOS 10 to offer video, photos, and text alerts accessible on…
.entry-header They’re almost a web fixture: Those spammy-looking links at the end of news articles, with photos of former TV stars and headlines like “What she looks like now will amaze you!” But despite the fact that many readers—and news companies, for that matter—hate them, they’re probably not going away anytime soon. The reason for…
Typical Outbrain ads. Readers are starting to express discontent about this sort of advertising. You see them everywhere, and maybe, sometimes, you click: those rows of links under web articles, often augmented with eye-catching photos and curiosity-stoking headlines about the latest health tips, celebrity news or ways to escape financial stress. Usually grouped together under…