FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’ | Digital | The Drum

FCC proposals stun advertising trade organizations with broadening definition of ‘sensitive data’ The Federal Communications Commission (FCC) has unveiled a privacy plan that threatens to disrupt the current way consumers and advertisers reach each other, with increasing concern on behalf of the ANA, 4A’s and other trade groups on the definition of ‘sensitive data.’ Federal…

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The Online Video View: We Can Count It, but Can We Count on It? – NYTimes.com

Media The Online Video View: We Can Count It, but Can We Count on It? close story-meta-footer close story-meta Photo Sheryl Sandberg of Facebook, left, spoke at Advertising Week about the company’s recent video miscalculation mishap. Credit Michael Nagle/Bloomberg ONE OF THE great promises of online videos was the potential to measure precisely how effective…

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Facebook Apologizes for Overstating Video Metrics – NYTimes.com

Media Facebook Apologizes for Overstating Video Metrics close story-meta-footer close story-meta Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos. The incorrect numbers were displayed to partners, including advertisers and publishers, for more than…

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New York Times Shuns Banner Ads in Favor of Proprietary Ad Format – WSJ

Oct. 5, 2016 6:01 a.m. ET The New York Times NYT -1.24 % is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Online banner advertising has become increasingly commoditized in recent years, with the same standardized, rectangular formats appearing on sites across…

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The Team of Men Behind Rachel Brewson, the Fake Woman Whose Trump-Fueled Breakup Went Viral 

Illustration by Angelica Alzona In December 2015, readers at women’s site xoJane were enthralled and filled with all-caps rage by Rachel Brewson, a self-described “giant liberal” who boldly declared her love for a Republican named Todd. She described, in rapturous terms, how the couple’s political disagreements fueled an ecstatic third-date bipartisan fuck-fest that soon flowered…

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The Clickbait Report – ChangeAdvertising.org

.entry-header Introduction ChangeAdvertising.org studied the top 50 news sites, 82% of which were using ‘content ads’ from vendors including Taboola, Outbrain, Revcontent and Adblade, amongst others. Our goal is to help inform consumers about what it is they are seeing, so they can make better decisions about brands, advertisers and online/mobile publishers. In this report we examine the specific…

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No Man’s Sky is being investigated by the Advertising Standards Authority | PC Gamer

And so the No Man’s Sky saga continues. Beyond the hype, the promises, and the prolonged silence from developer Hello Games and head honcho Sean Murray, it appears the UK’s Advertising Standards Authority (ASA)—an independent regulator whose role is to “regulate the content of advertisements, sales promotions and direct marketing in the UK [by investigating]…

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