Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models. Where they once controlled the entire process from creation to consumption, media companies now see their power over almost all the elements of…
[This is a joint post with Grant Storey, a Princeton undergraduate who is working with me on a tool to help users understand Facebook’s targeted advertising.] Facebook announced two days ago that it would make its ads indistinguishable from regular posts, and hence impossible to block. But within hours, the developers of Adblock Plus released an…
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical…
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Reaching a balance isn’t easy. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health…
Popular online ad-blocking software Adblock Plus will soon include a feature allowing users to pay websites for content, which could help those sites recoup some revenue from visitors who choose to avoid ads. Thanks to a partnership with Sweden-based content-funding startup Flattr, Adblock Plus users will be given an option to specify how much money…
Oh well, looks like Facebook just got all anti-user · 2016-08-09 17:52 by Ben Williams Earlier today Facebook announced that it would start trying to circumvent users with ad-blocking software and show them ads. This is an unfortunate move, because it takes a dark path against user choice. But it’s also no reason to overreact:…
HEIST is a big DEAL Newly Discovered Exploit Should Trigger a Moratorium on Blocking Adblockers and a Retooling of AdChoices At this year’s BLACK HAT conference in Las Vegas, Belgian researchers Mathy Vanhoef and Tom Van Goethem demonstrated a newly discovered technique where JavaScript loaded by a third-party is able to circumvent the encryption of…
Black Hat Malicious ads can potentially masquerade as people online and grab their personal information from HTTPS-protected websites, two boffins have shown. The technique is dubbed HEIST – HTTP Encrypted Information can be Stolen through TCP-Windows – and it was devised by Tom Van Goethem and Mathy Vanhoef, both PhD researchers at the University of…
Don’t call Josh Topolsky’s just-announced The Outline “a New Yorker for millennials.” Or do. The 38-year-old digital media veteran of Engadget, The Verge, and Bloomberg can see it, and explain it, both ways. I asked the CEO and editor-in-chief of the just-announced site, launching in the fall, what he thought about that shorthand description. “I…
Home > News & Media > Press Center > Archives > 2016 > Newspaper Association of America President & CEO David Chavern to John Oliver: Newspapers Need Solutions, Not Petty Insults and Stating the Obvious Newspaper Association of America President & CEO David Chavern to John Oliver: Newspapers Need Solutions, Not Petty Insults and Stating…