Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Aug. 3, 2016 1:23 p.m. ET Online advertising firm Yieldbot has raised $35 million to grow its ad targeting and tracking software, the company said Wednesday. The funding round was led by new investor Staley Capital, with participation from existing investors, and brings the company’s total funding to over $60 million to date. The investment…
If Twitter can get more people tweeting about brands’ ads, then maybe brands will count those free tweets’ audiences as extra impressions and consider the social network’s ads more cost-effective. It’s a big “if.” But considering how Twitter’s ad business is hurting, it can’t hurt to try. Earlier this year Twitter introduced its conversational…
It’s time to migrate those old emails. Yahoo — that crumbling pillar of the Internet — has been bought by Verizon, and the future of the brand is up in the air. Yahoo kept trying to reinvent itself, offering new services and buying up other companies in a failing effort to stay fresh. But when…
One evening in the late summer of 2015, Lisa Schwartz was watching television at her Vermont home when an ad for a sleeping pill called Belsomra appeared on the screen. Schwartz, a longtime professor at Dartmouth Medical College, usually muted commercials, but she watched this one closely: a 90-second spot featuring a young woman and…
Grey has returned the Bronze Lion its Singapore office won at Cannes for its I Sea app, which purported to find refugees stranded in the Mediterranean. The app, which was eventually pulled after Grey said it was in the testing phase, caused a storm on Twitter and elsewhere. One blogger, global senior manager of sponsorship…
It seems like it was just a matter of time before our friend Ramona Singer joined the ranks of celebrities who cannot manage to properly read their sponsored content emails. http://jezebel.com/naomi-campbell… A tipster (HELLO YOU KNOW WHO YOU ARE I LOVE YOU) caught Ramona’s boo-boo Friday when she tried to post on Instagram about some…
For five months, Check Point mobile threat researchers had unprecedented access to the inner-workings of Yingmob, a group of Chinese cyber criminals behind the HummingBad malware campaign. HummingBad is a malware Check Point discovered in February 2016 that establishes a persistent rootkit on Android devices, generates fraudulent ad revenue, and installs additional fraudulent apps. Yingmob…
The new BLU R1 HD is available to Prime members for just $49.99, featuring a beautiful 5” HD display, quad-core processor, and 4G LTE speed The new Moto G is available to Prime members for just $149.99, featuring a 5.5” full HD display, an octa-core processor with 2 GB of RAM, and 4G LTE speed Breakthrough pricing…
(Mike Steele via Flickr) This story has been updated Following web backlash Thursday, the pharmaceutical giant Bayer told a Brazilian advertising agency to “discontinue” an aspirin campaign that won awards in Cannes, France this week — and outraged people who thought it made light of a sex crime. The advertisement, created by AlmapBBDO in Sao Paulo, appeared…
Twitter is blowing up with criticism toward an ad that won a Bronze Lion at Cannes Lions International Festival of Creativity on Thursday. “Don’t worry babe, I’m not filming this,” is the tagline for an ad created by Brazilian agency AlmapBBDO for Bayer aspirin. The type is in all caps in the middle of the…