Ad firm: It doesn’t matter that migrant app doesn’t work, it’s the idea that counts | Ars Technica

Rosyna Keller cache hit 182:single/related:0a518848a20ac25b8ed9349d07edc523 empty Grey Group has continued to defend its widely criticized smartphone app, “I Sea,” after it was pulled from the Apple App Store earlier this week when two security researchers exposed it as a fraud. The app purported to be a crowdsourced way for people to help migrants crossing the Mediterranean Sea by…

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VaynerMedia CEO Gary Vaynerchuk takes responsibility for sexist Cannes email | Campaign US

Despite the increased visibility of gender equality efforts in the ad industry, a brazenly sexist party invitation made the rounds at Cannes on Wednesday. An invitation email for a party thrown by VaynerMedia and Thrillist demanded “attractive females and models only” and directed potential attendees to send “recent untouched photos” or link to social media…

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I Sea, App That Claims It Can Find Migrants Adrift in Ocean, Is Called Misleading – The New York Times

Photo A crowded inflatable boat with Syrian refugees drifted in the Aegean Sea between Turkey and Greece in August. Credit Yannis Behrakis/Reuters A charitable organization that helps rescue migrants in the Mediterranean has cut ties with I Sea, a mobile app that claimed to help users locate refugees adrift at sea, after outside developers revealed…

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“Influencer” Is a Fake Job

‘; if (google_ads[0].bidtype == ‘CPC’) { /* insert this snippet for each ad call */ google_adnum = google_adnum + google_ads.length; } document.write(s); } } google_ad_client = ‘ca-pub-0457527031304647’; google_ad_output = ‘js’; google_max_num_ads = ‘1’; google_ad_type = ‘text’; google_feedback = ‘on’; google_skip = google_adnum; google_ad_channel = ‘1102379497’;http://gawker.com/the-influencer… Once brands began to realize that some dipshit’s Vine account…

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Snapchat is building an ad technology platform – Digiday

Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with more precision and frequency, according to multiple sources. The messaging platform reached out to ad technology companies and agencies about its API, asking them what they would need from such software,…

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Criteo vs. SteelHouse ‘click fraud’ lawsuit – Business Insider

Criteo chief executive officer Eric Eichmann. Criteo Criteo, the France-based ad tech company, filed a lawsuit on Monday that alleges rival firm SteelHouse ran a “counterfeit click fraud scheme” that led to “substantial injury and damage” to its business and reputation. US-based SteelHouse and Criteo directly compete in the online advertising space. Criteo is a…

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