Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Begin: WordPress Article Content AMP, which is essentially Google’s answer to Facebook’s fast-loading Instant Pages, first launched on Google’s mobile search results pages but it’s now being integrated into a wider number of products. As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these…
US media agencies will be making a big mistake if they “dismiss out of hand” the ANA’s transparency report, said Bob Liodice, CEO of the Association of National Advertisers, likening their dispute to the Cold War. In an interview with Campaign, Liodice said that he had expected agency groups to respond angrily to its hard-hitting report but urged…
“A healthy and constructive debate about media buying can only happen with a bipartisan, engaged, industry-wide approach.” This was what the 4A’s, an industry organization meant to represent media agencies, wrote in response to the ANA report on media transparency released Tuesday. But while the investigation was in progress, MediaPost reported that the CEO of…
Ad blockers are great—in consumers hands.SIphotography/Shutterstock I’m a big believer in blocking online ads and trackers. Needless to say, advertisers and media companies aren’t. Some try to make me feel guilty. Others block me or degrade the Web experience. Fair enough. But if your telecommunications company decides or offers to do block ads on…
Beyonce performs at a concert in Brazil, in 2011. Credit: A.RICARDO/Shutterstock.com Music may be food for the soul, but the food and beverages that pop singers endorse these days may be more like food for the grave, according to a new study. Nearly every food or beverage endorsed by musicians who scored a hit in…
A few months ago, the Internet briefly became obsessed with the ‘Headless Women of Hollywood’ Tumblr. Started in April by comedian Marcia Belsky, the blog collects movie posters that show women’s bodies, but not their heads. (As it turns out, there are a lot.) Having apparently never noticed this before, media outlets from the New…
Facebook and the top publishers Originally published at renaissancechambara.jp on June 6, 2016.I managed to get hold of some data about the 10 most shared sites on Facebook and it made some interesting graphs. From a media perspective Facebook has become less social. For the past year or so there has been a steady decline…
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it….
To some, ad blocking is a mortal threat to publishers. To others, it is an overblown fad. More evidence is mounting that ad blocking is more nuisance than existential threat today, but that could easily change. A new survey of users found that only 41 percent of those surveyed were aware of ad blocking. But…
Actor Paul Marcarelli is back on television, but with Sprint. He previously spent a decade as a pitchman for Verizon. Sprint Many of you will remember Verizon’s “Can you hear me now?” campaign. You know, the one that featured a horn-rimmed glasses-sporting “Test Man” asking the now-oft-repeated question. Well, the “Test Man” is back, and…