Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The Perks Are Great. Just Don’t Ask Us What We Do. 50onRed is a fixture in Philly’s tech scene. But there’s something the leadership didn’t talk about, even with some of its own staff. The company seemed like the perfect place for Tyler. After working in the agency world, Tyler (not his real name) wanted…
It’s apparently become a little easier to access Forbes content if you have an adblocker on. Previously — as recently as last week — Forbes was requiring users to turn off their adblockers or log into Forbes with a Google or Facebook account, which meant turning over personal data like email addresses and contacts. In…
Spoiler alert: Ad blocking is a serious problem; it’s just a little unclear exactly how big of one. Take Britain. If you look at the IAB’s figures, which it conducted with YouGov, 22 percent of U.K. adults are blocking ads. Wait a minute, market research company GlobalWebIndex says the figure is 37 percent. According to Pagefair…
Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones. That represents a 90 percent annual…
May 26, 2016 7:04 p.m. ET Facebook FB -0.70 % is shutting down its LiveRail programmatic video ad exchange business, according to people familiar, effectively closing the last remaining part of the ad technology company that the social network acquired in 2014. LiveRail provided a set of tools that media companies like Hulu and A&E…
Hell naw. Yo, Fuck This Commercial. Source: Yo, Fuck This Commercial
When we watch a livestream on most platforms, we see how many viewers are watching at that very moment. But when we watch an uploaded video, we see how many views have been recorded. This leads many to reasonably assume that live video metrics are different than uploaded video metrics. But for the most part, they…
Updated May 16, 2016 1:50 p.m. ET Facebook Inc. FB -1.11 % is now selling video ads on behalf of other companies, a move that could prove lucrative for the technology giant and intensify its competition with Alphabet Inc. GOOGL -1.38 % subsidiary Google and other online ad specialists. The company said on Monday it…
It started innocently enough. But as the Great Post-It War of 2016 raged on into a second day on Monday, pulling more agencies, brands, neighborhoods and even an industry awards show into its mildly adhesive orbit, it seemed unlikely peacetime, or billable hours, would ever return to Canal Street. Anyone from Havas New York, Omnicom…
Click Trajectories: End-to-end analysis of the spam value chain – Levchenko et al. IEEE Symposium on Security and Privacy, 2011 This week we’re going to be looking at some of the less desirable corners of the internet: spam, malvertisements, click-jacking, typosquatting, and friends. To kick things off, today’s paper gives an insight into the end-to-end…