Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
As taboos about online porn break down and new generations of singles see dating sites and apps as their first stop in the search for love, marketers have spotted an opportunity. These digital venues have become the next logical place for advertising to grow and reach an expanding audience. In the process, they have changed…
Last Friday, the head of Bloomberg Media told The Guardian that publishers are “feeding on the scraps” of Facebook’s ad business. Justin Smith said that Facebook makes a lot more from ads in its News Feed than publishers do from linking content on the social network: It’s a problematic situation. On its current trajectory this…
Illustration by Tony O. Champagne For years now, media analysts have said technology will save print—and maybe it will, just not in the way they predicted. The news industry is going through an overload of information particularly in the digital sphere. We can point our fingers at the 24-hour news cycle. We can blame social…
Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. The power shift was made clear last week as the Facebook chief executive Mark Zuckerberg took the stage for the company’s annual…
A few months later, requests for sponsored posts from brands of all kinds began to trickle in. Among those getting in touch with Trigg were companies that sold tea promising to detoxify your body; they were called teatoxes. First, brands reached out through email, and then through Instagram itself, once direct messaging was introduced. “The…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal) For the second time in a year, Google is facing charges of abusing a dominant market position to bolster other parts of its business. This time, the allegations strike at the…
UPDATE: This survey seems to have been taken down. We are inquring with DDB about whether the campaign has been ended. Original story below: Since Axe is all about helping its male consumers out with the ladies, why not just let them know exactly what women want? Axe Puerto Rico and DDB decided to do…
Topics: National Geographic, Y&R paging_filter National Geographic has tried to put a 21st century spin on the idiom “Walk a mile someone else’s shoes.” Instead of shoes, people swap faces—a la Snapchat’s face swap tool—in an odd new print campaign from Y&R São Paulo. break The intentions of the campaign are sound. The “Swap Prejudice…
I’m not a traditionalist. But let’s face it — digital didn’t revolutionize ads the way we all expected. At the onset of the digital age, industry thinking was that banners would create a totally transactional marketplace in which consumers would click on an ad and watch a brand video, and even shop for products. Advertising…
REUTERS/Larry DowningCarriers and ISPs have approached Ghostery to help them tackle the effect of online ads on their networks.Earlier this month, hidden within a company blog post about the FCC’s proposed new privacy rules for broadband providers, anti-ad tracker service Ghostery revealed it is “in discussions with leading ISPs (internet service providers) and mobile carriers”…