Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses. That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook…
Days after nearly a million people watched a watermelon explode on Facebook Live, the Financial Times reported a gloomy outlook for the digital company behind the endeavor: BuzzFeed missed its 2015 revenue target by 32 percent and was cutting its revenue projections for 2016 in half. Coupled with ongoing layoffs and reorganizations at top digital…
Heidi N Moore tweetstorms about the misconceptions in branded content that come from a lack of data. *thinkfluence throat clearing* journalism will be divided between people who believe FB will help the cause and those who think FB hurts it @Chronotope · TUE, APR 26 2016 12:12:38 Heidi N Moore@moorehn On the latter side is…
For a glimpse into just how precise Facebook ad targeting is getting, look to Washington, D.C. Specifically look to 1849 C Street, N.W., a few blocks from the White House, where you’ll find the headquarters for the Department of the Interior, the federal agency tasked with managing national parks, federal land and natural resources. Alaska…
Publishers, especially B2B publishers, find that reaching readers via the new digital platforms is too much of a crapshoot to be a sustainable business model for them to investment in There is no shortage of digital distribution platforms that want content from publishers. Whether it is Facebook’s Instant Articles or Apple News, Flipboard or the digital…
Last week, Facebook opened its Instant Articles format to all publishers. Using Instant Articles, they can now show readers using Facebook mobile a fast-loading version of their posts, while still also displaying some of their ads and measuring pageviews. Previously, Instant Articles was only available to a select number of official publisher partners. “Only now Instant…
The mobile web is getting faster thanks to Google’s Accelerated Mobile Pages scheme, and it’s about to get faster still. AMP articles now appears within Google News, giving media companies another high-traffic channel for speedier content delivery. But publisher complaints about slow loading ads have yet to be resolved. Legacy publishers like The Washington Post, The New York Times…
AD UNIT 1 /AD UNIT 1 This morning in Palm Desert, Calif., the IAB is kicking off its annual leadership conference, an event which epitomizes its irrelevance to consumers. For those keeping score, in 2015 ad tech’s greatest existential challenge took form: the tremendous surge of ad blocking into mainstream consciousness. The IAB’s response to…
Adblock PlusBen Williams, operations and communications manager at Adblock Plus.Popular ad blocker Adblock Plus claims that it was uninvited from the US Interactive Advertising Bureau’s big conference. The IAB represents the biggest names in the digital-advertising industry: Google, Facebook, Twitter, online publishers, and ad-tech companies. Each year it holds its annual leadership meeting in Palm Desert,…
Adblock PlusBen Williams, operations and communications manager at AdBlock Plus.President and CEO of the Interactive Advertising Bureau (IAB) Randall Rothenberg used the opening keynote speech at the IAB summit to accuse Adblock Plus of being an “unethical, immoral, mendacious coven of techie wannabes” and an “old-fashioned extortion racket.” The vitriol came after Adblock Plus complained…