Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
AD UNIT 1 /AD UNIT 1 I recently watched Adam McKay’s Oscar-winning film “The Big Short.” For those who are unfamiliar with the film, “Four denizens in the world of high-finance predict the credit and housing bubble collapse of the mid-2000s, and decide to take on the big banks for their greed and lack of…
noteaser In July 2015 I suggested that the average web page weight would equal that of the Doom install image in about 7 months time. In about 7 months average web page size will be same as Doom install image. Well done us! Onwards & upwards! pic.twitter.com/xtSAtZjPGl — ronan cremin (@xbs) July 30, 2015 Well,…
Aram Zucker-Scharff, a developer who works at Salon, was recently testing an ad unit when it broke the page he was on. He then went on Twitter and published an essay about his views of the ad tech industry today. I reached out to Aram and asked if he could expound on some of his…
Video is sexy. Video is lucrative. Video works on both the big screen and the smallest mobile screen. Video is also very hard to do, extremely hard to scale and highly unlikely to be much of a lifeline for VC-addled publishers desperate for growth areas. Mashable, which laid off 30 staffers last week, is the…
By: Clare Rubin, Product Manager and Nick Grudin, VP of Partnerships Branded content was one of the first forms of television marketing, when soap operas were created and sponsored by brands in the 1930s. It evolved to product placement and sponsorships across TV and radio, and now includes digital editorial content that highlights a marketer’s…
April 7, 2016 5:40 p.m. ET More than a dozen major U.S. newspaper publishers have sent a cease-and-desist letter to the creator of a new Web browser that features built-in ad-blocking software, calling it ”blatantly illegal.” The letter said the plan by Brave Software Inc. to speed page loading times by stripping away ads the…
Medium is convincing a batch of small publishers to abandon their standalone sites in favor of setting up shop on the Medium platform. The three-year-old site, started by Twitter co-founder Ev Williams, is announcing that it will soon start hosting a new batch of publishers and publishing exclusive content for others. Eight small independent sites will…
Making Medium More Powerful for Publishers At Medium, we’re building out a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement. Much of the content we love comes from great publications, all of which have different needs. Today we are announcing a…
Publishers are sick of being held to account by clients on click-through rates (CTR). But there’s a layer of apathy in some areas of the industry when it comes to doing something about it. In the latest installment of Digiday’s Confessions series, in which we offer anonymity in exchange for honesty, we spoke to the head…
Beach retreats. Yoga. Visiting reptiles. Or how about a Porsche? In an attempt to keep employees from burning out, some agencies are loosening the tethers of the workplace and piling on the perks. Later this year, new federal labor regulations granting overtime pay to all employees who make less than $50,400 a year are expected…