Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The social publisher aims for a bigger slice of marketing budgets. Photo Illustration: Dianna McDougall; Sources: Getty Images paging_filter BuzzFeed’s made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it’s looking to leverage that reach for more brand dollars. During a keynote at South by…
Last Tuesday, March 15, Omniwomen, Omnicom’s leading women’s network, hosted an historic panel discussion on the topic of women’s leadership and its importance to doing business in the 21st century. When the panelists were announced, I, and many members of the Omniwomen Governing Body, received quite a few emails questioning our casting of this panel….
Playing his tune: Alan Rushbridger was one of the best newspaper editors of his generation, but lacked commercial success ©Amy T. Zielinsky/Getty Images Let’s agree that the Guardian is a great newspaper whose survival should concern us all. It may sometimes be pompous and self-regarding, but in an age of dumbing down it still carries…
REMINISCIENCES OF AN ADTECH OPERATOR I became interested with the topics of privacy and internet user rights more than 20 years ago in my native Finland, which at the time was toted as the first information society in the world. I was one of the first commercial internet developers, and became fascinated with the user data…
The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTech conference today. The landscape is shown at the top of this story. You can click on it for a larger view. Download…
Recently, I landed the tech-journalism equivalent of a Thomas Pynchon interview: I got someone from Twitter to answer my call. Notorious for keeping its communications department locked up tight, Twitter is not only the psychic bellwether and newswire for the media industry, but also a stingy interview-granter, especially now that it’s floundering with poor profits,…
“Too slow,” where have we heard that one before? Getty Images cache miss 1613:single/related:1a31501ece0b7141312fc72c09a6000e empty There’s a story going around today that the Web is too slow, especially over mobile networks. It’s a pretty good story—and it’s a perpetual story. The Web, while certainly improved from the days of 14.4k modems, has never been as…
Facebook unleashed its new Reactions on the world yesterday. Instead of just “liking” a post, you can also now tell your friends, coworkers, and family how you really feel (assuming your feels are limited to “love,” “haha,” “wow,” “sad,” and “angry”). But they’re not the only ones. You can now also share your deepest (six)…
If you’ve been searching on Google’s mobile site, you may have started seeing a selection of news articles from various publishers at the top of the search results, in a carousel that allows you to swipe from one to the other. And in the corner of the “card” for each article you might have noticed…
The last few times you’ve used Facebook, there’s a good chance you noticed something different. Lots of different publishers, including big names like the Washington Post, are now publishing full-length content directly to Facebook. The program, called Instant Articles, is designed for mobile users. It pushes full articles directly to Facebook, meaning that users…