Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Facebook wants to make publishers happier. Facebook: Instant Articles paging_filter Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead…
We explain exactly what Facebook’s Instant Articles are, and how publishers are using them. From a social publishing perspective, Facebook Instant Articles have been one of the major talking points of 2015. With some of the biggest news brands, from legacy sites to digital upstarts, now participating, Instant Articles are now a dominant talking point in…
Facebook today said it plans to open up Instant Articles to all publishers, and as it turns out, it has a very wide definition of the word publisher. The fast-loading format won’t be limited to professional media organizations, but will be open to pretty much any individual. Freelancers and amateur writers will be able to…
I’m now keeping a collection of terrible awful no-good ad-tech code. This isn’t just code that tracks you, I mean code that is actually written terribly and breaks sites all around the web. All of this is simply obtained by clicking on the link in the console to the file that contains the terrible ad…
The pressure is on digital publishers to show they have massive reach and a young readership. That means reporting a big comScore audience number with plenty of those millennials who brands want so badly to engage with. The reason is simple: Many media plans have an arbitrary cutoff point for participating publishers. So publishers need to show…
The launch of Google’s AMP project looms this month, and not everyone is excited. The project’s site describes Accelerated Mobile Pages as “an initiative to improve the mobile web and enhance the distribution ecosystem” by providing “web pages that are optimised to load instantly on users’ mobile devices” and “designed to support smart caching, predictable…
When Pizza reached 100,000 followers on Tumblr, she posted a picture of a pizza box, takeout chicken wings, and an orange soda spread out on her bed: “pizza and chicken wings 2 celebrate.” One fan replied, “CONGRATULATIONS GIRL! YOU DESERVE IT!” Another: “MOTHER OF GOD 100K?!?!” An anonymous user was unimpressed: “you only have 100k…
Incentives are fascinating. Dangle the right carrot in front of people and you can subtly influence their behavior. But it has to be the right carrot. It has to matter to the people you’re trying to influence. Just as importantly, it has to influence the correct changes. A few years ago there was a story…
High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/0aa8beac-c44f-11e5-808f-8231cd71622e.html#ixzz40L51hPJf R ebekah Brooks looked to have completed a staggering comeback. The former tabloid editor had not only been acquitted of all criminal charges…
cxenseparse_start A man reads the newspaper ‘Financial Times’ at the 46th Annual Meeting of the World Economic Forum in Davos, Switzerland Jan. 22, 2016.(Photo: Jean-christophe Bott, AP) The Financial Times, in a considered piece the other day, has, if there was any doubt, pronounced the newspaper business deader than a doornail. But its more advanced point was…