Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows…
Twitter makes its money by showing ads to its users. But not all of its users: For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users. For those people, Twitter is an ad-free, or…
Below is the full text from Randall Rothenberg’s opening keynote at the 2016 IAB Annual Leadership Meeting On April 19, 1996, less than two years after AT&T commissioned and ran the Internet’s first banner advertisement, on the online magazine Hotwired, representatives from 35 companies met in New York and agreed to form the Internet Advertising…
Information company’s gauge of online buzz for TV shows expands beyond just Twitter to include the world’s biggest social network Soon, your Facebook friends won’t be the only ones paying attention to the TV show rants in your News Feed. Television ratings giant Nielsen is expanding how it measures social chatter around TV shows to include Facebook, expanding it…
Jan. 19, 2016 7:00 a.m. ET Despite numerous warnings that the online advertising business is rife with fraud, marketers continue to waste billions–an estimated $7 billion, at least, this year–on buying online ads that people do not see, according to the Association of National Advertisers. The trade group and ad fraud detection firm White Ops…
Photo: Nasa By the end of February, Google will deploy at full scale its Accelerated Mobile Pages project by sending search results to amp-html pages. Because it integrates all monetization instruments —advertising, analytics and now subscription systems— Google’s AMP is likely to rally scores of publishers. Over 5000 developers registered to the Github repository of…
Lumosity, which created a brain game powerhouse by telling people it could make them smarter, is paying for its lies. Lumos Labs will pay the Federal Trade Commission $2 million for deceptive trade practices. “Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s…
Snapchat’s valuation is based on a single flawed assumption I recently was reading a leaked email written by Twitter’s current CFO, at the time representing Snapchat’s investors, to Snapchat’s CEO which dissected Facebook’s recent earnings announcements. It’s clear from the mail that Snapchat’s investors view Facebook as the benchmark when it comes to the size…
Star Wars arrived in theatres yesterday, creating a massive demand for internet content that reaffirms the movie as a cornerstone of global culture. When a ‘phenomenon’ occurs, content farms must provide the content that supplements the phenomenon and offers a meaningful buildup. This arc is present in entertainment, news, media, and mass niche internet…
A focus still on the desktop Though mobile adblockers may well prove to be a significant issue for news organizations in months or years to come, the outlets we spoke with are still focused primarily on desktop. They’re examining their options to circumvent adblockers, discourage readers from using them, or even prevent users from seeing…