Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Paid advertisement? A soldier holds an American flag before the first half of a 2013 NFL football game between the Atlanta Falcons and the New England Patriots in Atlanta. David Goldman/AP hide caption itoggle caption David Goldman/AP Paid advertisement? A soldier holds an American flag before the first half of a 2013 NFL…
Apple’s war on online ads continues. First it was Tim Cook taking shots at ad-based companies like Google, whose business relies on ad-targeting consumers. Then, it was Apple making it easier for people to block mobile ads on iOS9 while using the Safari browser. Advertisement Now comes the latest salvo: When users tap on an ad in…
Facebook on Tuesday announced that its Instant Articles program, which debuted after much speculation earlier this year, is launching on mobile devices. Starting today, Facebook users will see “thousands of new articles” published through the service every day, per Facebook’s announcement. Facebook also listed dozens of news outlets that will publish on Instant Articles in…
Americans love TV, that mistress who gets to camp in the living room. We spend a quarter of our waking days with the TV on, maybe the biggest lode of human attention in the country. Advertisers pay for most of it — they know where you’ll be sitting, so they have ads meet you there….
Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…
A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…
(Reuters/Tim Wimborne) As countless iPhone users have flocked to ad-blocking technology to try to escape from slow-loading, insecure online advertisements, a top trade group for advertisers is apologizing for having “messed up” the Web. The systems that allowed marketers to track and target advertisements “have slowed down the public internet and drained more than a…
Animation by Lisa Larson-Walker In June 2013, less than a year after he sold his photo-sharing startup to Facebook for $1 billion, Instagram CEO Kevin Systrom stood onstage at a press event at company headquarters, his 6-foot-5 frame partially obstructing the oversized screen behind him. He paced slowly as he spoke, stealing the occasional…
The evolution of the mobile ad ecosystem is ushering in some new disguises. I spoke recently with several practitioners about where mobile ads are heading. “The customer experience [of mobile ads] is totally broken,” Joe Prusz, ad tech firm Rubicon Project’s head of mobile, told me, referring to both web and in-app ads. He pointed…
REFORM ADVERTISING …before it is too late Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising….