IAB Enters Publicity, Engineering War Against Ad Blockers | Special: Advertising Week 2015 – Advertising Age

IAB President-CEO Randall Rothernberg AD UNIT 1 /AD UNIT 1 The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his “cri de coeur” against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps…

Read More

Darius Kazemi’s Ethical Ad Blocker Solves All Ethical Ad-Blocking Problems – The Atlantic

Last week, my colleague Adrienne and I examined a digital moral quandary: whether or not to install an ad-blocker. Ad blockers make browsing the web faster, more secure, and less of a drain on a phone’s battery; they also put a significant dent in web publishers’s business. After the newest version of Apple’s mobile operating…

Read More

Marco Arment Pulls Peace Ad-Blocking App | Re/code

Marco Arment, a developer and blogger who had been one of the most prominent advocates of ad blocking, has pulled his best-selling ad-blocking app from Apple’s App store. “Just doesn’t feel good,” Arment titled a post explaining the move, which came just three days after his “Peace” app launched. On Wednesday, Apple’s new iOS9 software allowed…

Read More

Press Publish 16: Jason Kint on how worried publishers should be about the arrival of adblockers on mobile » Nieman Journalism Lab

It’s Episode 16 of Press Publish, the Nieman Lab podcast! My guest today is Jason Kint. Jason is CEO of Digital Content Next, which I confess I liked better under its old name, the Online Publishers Association. It’s the trade organization representing most of the country’s largest online publishers. I wanted to talk to Jason…

Read More

Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge

So let’s talk about ad blocking. You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage. iOS…

Read More

Anil Dash on Twitter: “See if there’s a way to be sustainable (especially at small scale) while accommodating concerns. Maybe tracking is more ok on smaller sites?”

“See if there’s a way to be sustainable (especially at small scale) while accommodating concerns. Maybe tracking is more ok on smaller sites?” Anil Dash on Twitter: “See if there’s a way to be sustainable (especially at small scale) while accommodating concerns. Maybe tracking is more ok on smaller sites?”.

Read More