Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Amid reports that ad-blocking software could cost the advertising industry billions, and that Apple is set to ratchet up the problem with built-in blocking for Safari in its new OS next week, the industry seems to have finally awakened to the problem. And what has it come up with? According to a report in Ad…
Let us be gentle as we deliver this message to the good companies that pay for you to enjoy (I hope) this page—as well as most content across all media—for free: Your advertising sucks. Then let us try to help them fix that, or else their generous subsidy could disappear and with it much…
Donald Trump in August. Credit: Michael Nagle/Bloomberg AD UNIT 1 /AD UNIT 1 CNN is asking 40 times its normal rate for commercial time in the next Republican debate. The cable news network is charging as much as $200,000 for a 30-second spot in the prime-time brawl taking place on Sept. 16, according to a…
Adblockers and the fracking of data An inconvenient truth about digital content I’ve decided to test a Safari Adblocker extension in private beta directly with the Princeton student who’s developing it. I’m doing it for science and sharing my findings to encourage more public discourse about why the trust between content consumers and producers is…
Many of you might have already seen the new Google identity. I’m not surprised that the brand is evolving its look in wake of the current company restructuring and formation of Alphabet. Change is oftentimes necessary and with a brand like Google that has so much reach and weight in this world, the changes are…
Had great tweetchat with @chronotope today about adblocking and state of adtech, digital advertising and publishing with a cameo by @mediatwit. Sequence edited for readability. Today in #Adblocking Tweetchats · Storify.
By Jean-Louis Gassée Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. Back in the days when we bought a newspaper or magazine at the newsstand, we thought we…
More than fifteen years ago, in response to decreasing ad rates and banner blindness, web advertisers and publishers adopted pop-up ads. People hated pop-up ads. We tolerated in-page banners as an acceptable cost of browsing free websites, but pop-ups were over the line: they were too annoying and intrusive. Many website publishers claimed helplessness in…
There’s been a lot of talk lately — and more than a little hand-wringing — about the rise of online ad blocking. In part, that’s because of a recent study that shows what appears to be a dramatic increase in the use of ad-blocking software. It might also have something to do with the news…
This story first appeared in the Aug. 21 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The Internet is a swirling death trap of dubious gossip, outraged tweet-to-tweet combat and a million identical pieces of over-processed, hormone-injected “news content” written for fourth-graders. There’s a reason for that. It’s called…