Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
So, we’ve been messing around a lot with Google’s A/B testing tools on our website lately. Like, a lot. This toolset allows us to “test-drive” alternative versions of our site for a select audience of live customers, and see which option puts more money in the bank. I like A/B testing. It paid for our…
It’s an annual moment of print realism here at Nieman Lab: The posting of the attention slide from Mary Meeker’s state-of-the-Internet slide deck. It’s enough of a tradition that I can now copy-and-paste from multiple versions of this post. Here’s a sentence from the 2013 version: For those who don’t know it, Meeker — formerly…
In my experience, kids are pretty dumb, so it seems like getting them to buy something should be simple: Make it a bright color, attach a speaker that plays loud noises, and all the kids in the store will fall over themselves in an attempt to swallow it. Then they’ll demand a 3 a.m. trip…
.entry-meta 18 May 2015: The Financial Times today announces the launch of a new digital advertising metric, ‘cost per hour’ (CPH). Working closely with Chartbeat on the new time-based system, the FT is able to increase marketing effectiveness by measuring not just whether an ad is seen or not, but for how long. The measurement,…
article start Publishers are still digesting the details of Facebook’s new “Instant Articles” initiative, which in the first 24 hours has set off reactions ranging from panic to confusion to envy across the online news landscape.There are many questions for media executives to consider about the program, which allows whole articles and videos to be…
https://youtu.be/nsy9v1zp2Gs via ▶ The 7 Most Blatant Lies Famous Brands Based Entire Ads On – YouTube.
According to numerous sources, while it has been negotiating its deal to sell to Verizon, AOL has also been in advanced discussions with a number of parties to spin off its flagship Huffington Post content unit. The talks have been most serious with Axel Springer, the German media conglomerate, but a number of private equity…
AOL’s short second life as an independent media and online advertising company will end as it’s agreed to be bought by Verizon for $4.4 billion, the companies announced Tuesday. The all-cash deal will give Verizon, a wireless and internet data provider, a digital video and advertising business, along with AOL’s expensively acquired news properties like…
Verizon Communications Inc. agreed to buy AOL Inc. in a $4.4 billion deal aimed at advancing the telecom giant’s growth ambitions in mobile video and advertising. The all-cash deal values AOL at $50 a share, a 23% premium over the company’s three-month volume-weighted average price. AOL shares rose 18% in morning trading to $50.18. Verizon shares fell 1.7% to $48.98….
paging_filterThe Wall Street Journal will roll out its new website on April 21, marking the paper’s first online redesign in seven years, and it will launch a news application for the Apple Watch when the device becomes available on April 24. The long-awaited overhaul will refurbish wsj.com’s outdated, text-heavy look with cleaner navigation, sharper graphics…