Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Yes, Ello still exists and it’s getting ready to reintroduce itself Rene Alegria, the first chief marketing officer of Ello, a social network that debuted last year. Image: Rene Alegria By Seth Fiegerman2015-02-19 19:21:11 UTC For a few glorious weeks last fall, Ello, once dubbed the anti-Facebook, had the kind of media coverage that many…
I published a post two weeks ago explaining how we’re optimizing the newsroom for business realities. I included four circular graphics. The first provided a visual framework for a new kind of editorial workflow. The other three were specific examples of how we sync up staff and contributor content on Forbes.com with audience segments, the…
Update: Since this story broke, Seasalt & Co. has removed all posts after February 14 from its Facebook page. See end of post for more. So here’s a nice little case study for your How Not To Do Corporate Communications, Ever textbook, and if Yr. Dok Zoom were still teaching business writing, he’d probably get…
Mark Duffy has written the copyranter blog for 10 years and is currently an unemployed but freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. The “content” being produced is an embarrassment to the advertising industry, and more importantly, to the brands sponsoring it. All of it falls into one…
BuzzFeed has named Lee Brown chief revenue officer. Brown was most recently head of global sales for Tumblr. Prior to joining Tumblr, Brown served as senior VP of national sales for Groupon. “Bringing over two decades of sales experience and leadership to BuzzFeed, Lee will be responsible for driving business globally with new and existing revenue…
Twenty years ago, real estate agents were the first to embrace the Internet as an advertising medium. Now, it appears, they’re the first to discover its saturation point. This year, if our forecast is correct, agents and brokers will cut digital advertising by 2%. If that occurs, they’d be the first and only business category…
Kevin Winter/Getty Images Iggy Azalea went after Papa John’s on Twitter on Sunday after a delivery man from the pizza chain passed out the singer’s phone number to his family and friends. Papa John’s sort-of apologized, tweeting this light-hearted response quoting Azalea’s lyrics, and never actually saying the word “sorry.”: Azalea did not find the…
If you’re one of the many Americans who couldn’t care less which group of grown men is better at surprise bear hugs and rolling in the grass, Dish DVR is granting you a big Super Bowl surprise with Reverse AutoHop. Now, you can cut out all that garbage footballfrom this year’s Super Bowl, and gorge…
Google on Thursday added to Wall Street’s concerns about a slowdown in its core desktop search business and falling profit margins as it reported quarterly earnings that fell short of already downbeat forecasts. The search company’s shares, which had already underperformed the wider market over the past three months, slipped another 2 per cent in after-market…