WTF is a data clean room? – Digiday

Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution, is gathering pace as media trading becomes more addressable. As much as these safe spaces…

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That Game on Your Phone May Be Tracking What You’re Watching on TV – The New York Times

Android screenshots of the app Honey Quest, which uses technology that keeps tabs on the viewing habits of its users. At first glance, the gaming apps — with names like “Pool 3D,” “Beer Pong: Trickshot” and “Real Bowling Strike 10 Pin” — seem innocuous. One called “Honey Quest” features Jumbo, an animated bear. Yet these…

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Opinion | How to Track President Trump – The New York Times

data preprocessed in process/process-data.js data processed in process/freebird/process-graphic.js asset wrapper : start ASSET : START If you own a mobile phone, its every move is logged and tracked by dozens of companies. No one is beyond the reach of this constant digital surveillance. Not even the president of the United States. The Times Privacy Project…

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