Mountain Dew Presents the PuppyMonkeyBaby, a Horror-Hallucination of Brand Awareness

The brands were out in full force during Sunday’s Superbowl, reaching the eyeballs of millions of consumers with millions of dollars. Mountain Dew took a novel tact, attempting to create the most grotesque, unsettling, and plain awful character of all (worse, even, than Norm MacDonald’s Colonel Sanders): PuppyMonkeyBaby. The character is exactly what is sounds…

Read More

CODE2040 CEO Calls For More Transparency, Accountability And Cultural Changes In Tech | TechCrunch

Begin: WordPress Article Content Include: Need For Transparency And Accountability Tech companies have gotten better about disclosing their diversity data, but there are still a ton of companies that haven’t done so. In the reports that do exist, what’s often missing are insights around retention rates, which can be good indicators of a company’s culture and what…

Read More

The Fine Brothers thought they had found the future of YouTube. They were wrong. – The Washington Post

When the popular YouTubers known as the Fine Brothers speak about their work — specifically, a series of online videos where people of various age groups “react” to pop culture and Internet phenomena — they often speak in terms of creating “time capsules” for future generations to watch and understand how we viewed the world…

Read More

Why a top food poisoning expert won’t ever eat these foods – The Washington Post

(Amy King/The Washington Post; iStock) In the aftermath of an E. coli outbreak at Chipotle that sickened dozens of people across the United States last fall and led to an overhaul of the company’s food safety practices, Americans reacted by avoiding the beloved fast-food chain. Restaurants that once sported long lines were suddenly empty, a phenomenon that was almost…

Read More

Yahoo for Sale, Says Yahoo, Finally Admitting the Obvious (Also Q4 Results!) | Re/code

Who cares how Yahoo’s business performed in its fourth quarter? The main point: It’s officially for sale. Said Yahoo chairman Maynard Webb: “The Board also believes that exploring additional strategic alternatives, in parallel to the execution of the management plan, is in the best interest of our shareholders. Separating our Alibaba stake from our operating…

Read More

“The point of having f**k-you money”: We’ve seen how the economy broke down in ’08 — Showtime’s “Billions” shows us why – Salon.com

HBO’s 2011 film “Too Big to Fail” is not even the second-best film about the 2008 financial crisis—Adam McKay’s Oscar-nominated “The Big Short” and 2011’s “Margin Call” would probably take those two spots. But “Too Big to Fail” is, like “The Big Short,” an attempt to tell a true story, admittedly with significantly less punchy…

Read More

Things You Can’t Talk About in a Coca-Cola Ad – The Atlantic

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows…

Read More