Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Facebook on Tuesday announced that its Instant Articles program, which debuted after much speculation earlier this year, is launching on mobile devices. Starting today, Facebook users will see “thousands of new articles” published through the service every day, per Facebook’s announcement. Facebook also listed dozens of news outlets that will publish on Instant Articles in…
Americans love TV, that mistress who gets to camp in the living room. We spend a quarter of our waking days with the TV on, maybe the biggest lode of human attention in the country. Advertisers pay for most of it — they know where you’ll be sitting, so they have ads meet you there….
Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…
A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…
Photo Evan Ratliff, near his offices in Brooklyn, runs The Atavist Magazine, which last month shut off its app and decided to publish only on the web. Credit Benjamin Norman for The New York Times SAN FRANCISCO — Apple wants mobile devices to be filled with apps. Google supports a world where people browse the…
(Reuters/Tim Wimborne) As countless iPhone users have flocked to ad-blocking technology to try to escape from slow-loading, insecure online advertisements, a top trade group for advertisers is apologizing for having “messed up” the Web. The systems that allowed marketers to track and target advertisements “have slowed down the public internet and drained more than a…
The Huffington Post has seen a major decline in its monthly traffic coming from within the U.S. over the past year, while competitors such as BuzzFeed and Vice Media continue to grow, according to data provided by comScore to International Business Times. In September of last year, HuffPost pulled in around 113 million unique visitors…
JOAN RIVERS, a comedian who died last year, did not let chores get in the way of a career in showbusiness. “I hate housework,” she joked. “You make the beds, you do the dishes, and six months later, you have to start all over again.” An escape from unpaid drudgery into paid work seems a…
t’s early summer, and I’m in Dupont Circle. Something’s off. People, I notice, seem to be suddenly tweeting much less lately. But I’ve got a book to finish, so I file the observation away to carefully inspect later. It’s late summer, and I’m standing in Madison Square, frowning. Something’s wrong. Twitter feels like a deserted…
‘”` Uber TLC FOIL Response This directory contains data on over 4.5 million Uber pickups in New York City from April to September 2014, and 14.3 million more Uber pickups from January to June 2015. Trip-level data on 10 other for-hire vehicle (FHV) companies, as well as aggregated data for 329 FHV companies, is also…