It’s wild how these adtech platforms are violating U.S. sanctions against Russia – BRANDED

It’s wild how these adtech platforms are violating U.S. sanctions against Russia Placing ads with the enemy Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: Two weeks ago, the U.S. Treasury made a very rare move. They announced new sanctions against…

Read More

The destructive green fantasy of the bitcoin fanatics | Financial Times

Screenshot the from “Bitcoin Clean Energy Initiative Memorandum” You have probably heard it said that bitcoin is really bad for the environment. You might have heard it said that mining it — ie the computer processing that is required to produce new “coins” — is more energy-intensive than [insert increasingly large nation state]. It’s one…

Read More

Steve Bannon is getting by with a little help from the world’s biggest ad agencies – BRANDED

A working theory of how major brands ended up in bed with War Room: Pandemic Here’s what’s new with us: How do your ads end up on Steve Bannon’s TV show? Hi folks, Nandini here. Last week, I was checking in on Steve Bannon’s latest media venture War Room: Pandemic when an odd commercial break…

Read More

T-Mobile’s New Program Opts You Into Targeted Ads

Heads up, fellow T-Mobile customers: You might want to take a look at your mobile carrier’s privacy policy. As by the Wall Street Journal, the company’s latest update to its privacy policy is set to automatically enroll paying phone subscribers into an ad-targeting program that will see their data shared with unnumbered advertisers starting next…

Read More

This kid is not flying a plane and we’re not in control of our ads – BRANDED

We just think we are. A few days after the January 6th insurrection, shareholders at two major companies filed a resolution asking that Home Depot and Omnicom undertake audits to prove that their ad budgets haven’t been funding disinformation and extremism online. This, as far as we know, is the first time the link between…

Read More

Facebook Knowingly Profited Off Junk Ad Efficacy Estimates, Lawsuit Claims

Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates of its revenue from selling ads. In a nutshell, this class action suit, which was…

Read More

Google Continues to Promise Its Bid to End Cookies Isn’t an Enormous Power Grab

On Monday, Google released a few more details on its proposed tracking alternative to third-party cookies, a “privacy-first” technology that, from any angle, seems like just another way for the company to maintain its stranglehold on digital ad sales. Google’s calls its new creation “Federated Learning of Cohorts” (FLoC, for short), and promises that it’s…

Read More