![IAB Enters Publicity, Engineering War Against Ad Blockers | Special: Advertising Week 2015 – Advertising Age](https://www.chronoto.pe/wp-content/uploads/2015/09/231205-Randall_Rothenberg_3x2.jpg)
IAB Enters Publicity, Engineering War Against Ad Blockers | Special: Advertising Week 2015 – Advertising Age
IAB President-CEO Randall Rothernberg AD UNIT 1 /AD UNIT 1 The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his “cri de coeur” against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps…