Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
.entry-meta 18 May 2015: The Financial Times today announces the launch of a new digital advertising metric, ‘cost per hour’ (CPH). Working closely with Chartbeat on the new time-based system, the FT is able to increase marketing effectiveness by measuring not just whether an ad is seen or not, but for how long. The measurement,…
The New York Times, among a small cadre of other outlets, today announced it will start publishing selected articles directly into Facebook’s News Feed. Some think the move historic; others deem it unremarkable. Either way, the intriguing part is to understand how to make sense of this deal and what it means for the future….
article start Publishers are still digesting the details of Facebook’s new “Instant Articles” initiative, which in the first 24 hours has set off reactions ranging from panic to confusion to envy across the online news landscape.There are many questions for media executives to consider about the program, which allows whole articles and videos to be…
We look at Facebook engagement around the first ‘Instant Articles’ on Facebook. Yesterday saw the launch of Facebook’s long-anticipated ‘Instant Articles’. The new format sees a chosen group of publishers able to post media-rich articles straight to the news feed. For now, Instant Articles are only available to iPhone users with the latest version of the…
On Wednesday, nine major publishers began publishing articles straight to Facebook under the social network’s long-anticipated product, called Instant Articles. Facebook sweetened the deal by letting publishers control the ad sales, branding and content; sell ads on the articles and keep all the revenue; and get data on their readers. Still, publishers were mixed in their embrace:…
1. The manner in which Instant Articles are seen within Facebook’s News Feed is nearly as important as they way they’re hosted. Yes, they load faster. But the way they are previewed in the feed—differentiated fonts, auto-playing video—gives them a second advantage over everything around them. 2. The first batch of articles is very very…
https://youtu.be/nsy9v1zp2Gs via ▶ The 7 Most Blatant Lies Famous Brands Based Entire Ads On – YouTube.
It could represent a seismic change for both the publishing industry and for the media company itself. Mark Thompson, President and CEO, The New York Times Company. Photo: Gustavo Caballero/Getty Images Wednesday morning, in what marks a tectonic shift in the publishing industry, the New York Times is expected to officially begin a long-awaited partnership with…
Soon after Tim Armstrong was named chief executive of AOL in 2009, he started reading the management book “You’re in Charge, Now What?” Mr. Armstrong was 38 at the time, a charming, hard-charging Google ad sales executive who had never before been a chief executive, let alone the head of a company in complete disarray….
Submitted by Dark Bid In society, exclusivity creates desirability. Whether it’s that special country club or elite college, privilege is defined by the rejection rate. In the previous era, the Ivy League was one of those prized organizations, and McDonald’s was the exact opposite. Now, the New Normal has seized our social convention and turned…