Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
In a television commercial from a few years ago for Abilify — one of the world’s top selling drugs — a sad cartoon woman looks down at the ground and sees an expanding black hole with bulging eyes. “Here’s my depression,” she says. Regular antidepressants weren’t working to keep her depression in check, she explains….
In my experience, kids are pretty dumb, so it seems like getting them to buy something should be simple: Make it a bright color, attach a speaker that plays loud noises, and all the kids in the store will fall over themselves in an attempt to swallow it. Then they’ll demand a 3 a.m. trip…
ITT Educational Services, one of the country’s largest for-profit college operators, has fallen into a financial and regulatory spiral that many observers say it is unlikely to emerge from. The company, which had 51,000 students as of March, is slowly running out of options to stay afloat. Except, of course, for one: enroll more students….
.entry-meta 18 May 2015: The Financial Times today announces the launch of a new digital advertising metric, ‘cost per hour’ (CPH). Working closely with Chartbeat on the new time-based system, the FT is able to increase marketing effectiveness by measuring not just whether an ad is seen or not, but for how long. The measurement,…
The New York Times, among a small cadre of other outlets, today announced it will start publishing selected articles directly into Facebook’s News Feed. Some think the move historic; others deem it unremarkable. Either way, the intriguing part is to understand how to make sense of this deal and what it means for the future….
article start Publishers are still digesting the details of Facebook’s new “Instant Articles” initiative, which in the first 24 hours has set off reactions ranging from panic to confusion to envy across the online news landscape.There are many questions for media executives to consider about the program, which allows whole articles and videos to be…
We look at Facebook engagement around the first ‘Instant Articles’ on Facebook. Yesterday saw the launch of Facebook’s long-anticipated ‘Instant Articles’. The new format sees a chosen group of publishers able to post media-rich articles straight to the news feed. For now, Instant Articles are only available to iPhone users with the latest version of the…
On Wednesday, nine major publishers began publishing articles straight to Facebook under the social network’s long-anticipated product, called Instant Articles. Facebook sweetened the deal by letting publishers control the ad sales, branding and content; sell ads on the articles and keep all the revenue; and get data on their readers. Still, publishers were mixed in their embrace:…
1. The manner in which Instant Articles are seen within Facebook’s News Feed is nearly as important as they way they’re hosted. Yes, they load faster. But the way they are previewed in the feed—differentiated fonts, auto-playing video—gives them a second advantage over everything around them. 2. The first batch of articles is very very…
https://youtu.be/nsy9v1zp2Gs via ▶ The 7 Most Blatant Lies Famous Brands Based Entire Ads On – YouTube.