Life Fitness’s Advertising Platform Brings Programmatic Ads to the Gym – Adweek

Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked…

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House Votes To Allow Internet Service Providers To Sell, Share Your Personal Information

The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…

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Subway Got Too Big. Franchisees Paid a Price.

A Subway in Queens.CreditCreditAn Rong Xu for The New York Times Operators say they’ve lost their stores to conflicted managers over petty infractions, like cucumbers sliced too thick and sabotaged meatball bags. A Subway in Queens.CreditCreditAn Rong Xu for The New York Times Manoj Tripathi couldn’t shake the feeling that someone had a vendetta against…

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Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google – Adweek

Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…

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In Data-Driven World, Consumers Likely to Overestimate Their Information’s Value

Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…

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Can This Coalition Between Agencies, Brands and Tech Giants Make Our Online World Safer? – Adweek

CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…

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Ad Tech Spends Big to Hire Yachts at Cannes Lions, but It’s Still a Bargain – Adweek

Cannes Lions International Festival of Creativity is advertising’s flagship event, with the official attendee numbers suggesting that 16,000 of the great and the good from the industry make the annual pilgrimage to the chic resort. Per travel data firm Adara, U.S. travelers from New York and San Francisco will be some of the most well-represented…

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Salesforce’s Tableau Acquisition Won’t Be the Last Big Move in the Cloud Computing Space – Adweek

With its annual Salesforce Connections conference right around the corner, the industry’s leading CRM outfit Salesforce decided to give attendees something to talk about. Last week, the company forked out $15.7 billion to acquire data-visualization company Tableau in a move that comes on the heels of similar mergers in the cloud computing space. The marketing…

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