Salesforce’s Tableau Acquisition Won’t Be the Last Big Move in the Cloud Computing Space – Adweek

With its annual Salesforce Connections conference right around the corner, the industry’s leading CRM outfit Salesforce decided to give attendees something to talk about. Last week, the company forked out $15.7 billion to acquire data-visualization company Tableau in a move that comes on the heels of similar mergers in the cloud computing space. The marketing…

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Zuckerberg: The man who would be monetary king | FT Alphaville

Facebook has just announced the full details of its Libra cryptocurrency venture, including details of the founder members of the Libra Association, among them Visa, Mastercard, Uber and Spotify. Its mission, it says, is to make payments cheaper and more accessible. Whether we can trust them about that is another matter. Libra could be a social-good venture…

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Why Google’s Advertising Dominance Is Drawing Antitrust Scrutiny – WSJ

Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google…

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How Walgreens enabled Theranos

The growth virus can infect century-old corporations the same as SV startups Ranjan here, and I’d like to talk to you about Theranos. I’ve long been obsessed with this story, to the point of a borderline creepy fascination with Sunny Balwani back in 2016. John Carreyrou’s Bad Blood was one of the best books from…

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Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests – WSJ

A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…

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The Ad Performance and Safety Protocol: Cleaner, better, safer ad experiences on iOS – Developer Blog – The Washington Post

The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience…

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Angry Birds, Candy Crush, and a history of mobile game data collection – Vox

  Angry Birds is so 2009, you might say. “I haven’t played Angry Birds since 2012, at the latest,” you might insist. It doesn’t matter. Angry Birds is still part of your life. As the first wildly successful mobile game, it’s an avatar for the way our understanding of what’s private and what’s personal has…

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