One Man’s Obsessive Fight to Reclaim His Cambridge Analytica Data | WIRED

It’s 8 on a Wednesday morning in January, and David Carroll’s Brooklyn apartment, a sunny, wood-beamed beauty converted from an old sandpaper factory, is buzzing. His 10-year-old daughter, dressed in polka-dot pants, dips out the front door and off to school, Jansport backpack slung over her shoulders. His 5-year-old son darts into the living room…

Read More

The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology – Digiday

Subscribe: iTunes | Google Play | Stitcher | Anchor For many, digital media’s ills are down to broken ad tech and the system propping it up. Adam Zucker-Scharff, director of ad tech at the Washington Post, says it’s more complicated than simply fixing the plumbing: Advertisers are going to have to work at making ad…

Read More

Playable Ads Engage Users Beyond Gaming – eMarketer Trends, Forecasts & Statistics – eMarketer Trends, Forecasts & Statistics

Google’s AdMob launched playable ads for their gaming partners last May, and Facebook launched them in August. In both cases, the ads were mostly used by game developers, but playable ads have potential for other industries. “It’s leveraging the fact that users like to play games,” said Ari Brandt, executive vice president of strategic development…

Read More