Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The millions of dots on the map trace highways, side streets and bike trails — each one following the path of an anonymous cellphone user. One path tracks someone from a home outside Newark to a nearby Planned Parenthood, remaining there for more than an hour. Another represents a person who travels with the mayor…
Call them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display advertising in its traditional form has been shrinking for a long time and has reached a point where all those leaderboards and square box ads have become blind-spots for the users….
In August 2017, the FBI organized a secret meeting of digital advertising and cybersecurity experts in a secure room in a Manhattan federal building. The roughly 30 people in attendance met to create a coordinated response to a massive ad fraud scheme that posed a risk to the global digital advertising industry and sparked a…
This following is from an SEC filing released today by Verizon regarding it’s “Oath” media business. That’s the unit which owns the assets of Yahoo, AOL and Huffington Post … Verizon’s Media business, branded Oath, has experienced increased competitive and market pressures throughout 2018 that have resulted in lower than expected revenues and earnings. These…
Harvard Business School invented the “leadership” industry—and produced a generation of corporate monsters. No wonder Sandberg, one of the school’s most prominent graduates, lacks a functioning moral compass. Sandberg arrives for a Senate Intelligence Committee hearing on September 5, 2018. By Tom Williams/CQ Roll Call. The ongoing three-way public-relations car wreck involving Washington, Facebook, and…
Last week news came out that Mic, a publication that I once worked at for the better part of two years, laid off its entire editorial staff. Staffers were given zero warning. Management told them during a Thursday morning meeting that their computer access would be cut off at 2 p.m., that they’d get just…
About five years ago, I was asked to visit the newsroom at Mic, a digital-media start-up backed by venture capital and focused on news for the millennial audience. As the public editor of the New York Times, I suppose I was seen as an expert in traditional journalism ethics — especially through the eyes of…
Our shopper visits the new Amazon 4 Star store, which stocks items with customer review ratings of four stars or better. Brick and mortar never had it so rough. The new Amazon 4 Star store on Spring Street in Manhattan.CreditStefania Curto for The New York Times I have a faint memory of an article I…
Amazon’s options for advertising include its delivery boxes. Photo: Amazon Amazon.com Inc. AMZN -0.25% handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley’s…
Digital publisher Mic Network Inc. has agreed to sell itself to women-focused publisher Bustle Digital Group for about $5 million, according to a person familiar with the matter—a fraction of Mic’s valuation less than two years ago. Mic laid off almost all of its employees ahead of the sale, another person familiar with the matter…