Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Marketers are taking their advertising in-house, and The New York Times is jumping on the trend. The newspaper started moving its media buying in house more than a year ago, and accelerated the process with the hire of Janis Huang as managing director, marketing and media strategy in July 2017. Huang, whose resume includes DigitasLBi,…
Advertising Martin Sorrell reigned as one of the most influential leaders in the advertising industry for three decades as the chief executive of the marketing colossus WPP. After he abruptly resigned in April following an investigation into alleged personal misconduct, the normally sharp-tongued, frenetic 73-year-old slipped unexpectedly out of sight. But not for long. By…
Three years after former Mediacom CEO Jon Mandel gave a blistering speech alleging widespread media rebates in the U.S. — and the Association of National Advertisers launched a crusade to investigate and stop them — nothing much has changed, according to a report by McKinsey & Co. Sarah Armstrong. The McKinsey effort, which was scheduled…
Ad sellers are also ending the days of having separate programmatic sales teams. Though the evidence is mostly anecdotal, publishers like The New York Times, Dotdash, Meredith and BuzzFeed have taken steps to more fully integrate their programmatic products throughout their entire sales operation. When different buying teams don’t work together, discrepancies arise over planning…
Inserting fresh ads into podcasts is challenging and time-consuming. An online article loads fresh ads every time a page loads. But in the podcasting world, readers download content and ads together, which means the two must be stitched together beforehand. Because of this challenge, many older podcasts run with no ads or stale ones, even…
Lately I’ve increasingly encountered arguments for “equality of opportunity vs equality of outcome”, which is usually shorthand for a bunch of nastier opinions held by people who don’t think we should be aiming for a more inclusive society. As far as I can tell, this is largely due to the rising popularity of Jordan Petersen,…
America’s cities all have the same dream these days: to be the next Silicon Valley. To court Big Tech, they have taken to showering some of the world’s most profitable companies with taxpayers’ cash. On the surface the rationale seems obvious. Manufacturing is so 20th century: ship in the tech bros Just 12% of engineering…
Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense. In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from Forrester. That’s thanks to what the research firm is predicting will be…
That means that as people reach their mid-60s, they either have to dramatically curtail their spending or keep working to survive. “This will be the first time that we have a lot of people who find themselves downwardly mobile as they grow older,” Diane Oakley, the executive director of the National Institute on Retirement Security,…
No means no when it comes to ad blockers, according to GroupM. The media-buying giant is closing off a growing alternative for publishers beset by ad blocking: ad reinsertion, a method by which publishers can deliver ads to users who have ad blockers installed. Publishers often work with vendors like Secret Media and Sourcepoint to re-insert ads…