As Musk endorses antisemitic conspiracy theory, X has been placing ads for Apple, Bravo, IBM, Oracle, and Xfinity next to pro-Nazi content | Media Matters for America

Update (11/16/23): IBM released a statement to the Financial Times saying that it has “suspended all advertising on X while we investigate this entirely unacceptable situation.” Media Matters will update if the other major companies in this report take any similar actions.  Update (11/17/23): Axios reported that “Apple is pausing all advertising on X, the Elon Musk-owned…

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Another tax on the poor: Surrendering privacy for survival

Americans at the lower end of the economic ladder suffer from an ever-growing privacy divide, impacting more than just their personal dignity and autonomy. In 1969, a woman named Barbara James walked into a neighborhood legal services office in New York City in search of help to fight the city’s home visit policy. Her case…

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Walgreens Test of Ad-Enabled Cooler Doors Ends Up in Court – WSJ

A test by Walgreens of technology that replaced some cooler doors with digital screens that play ads has ended in acrimony.   The digital screens’ vendor, Cooler Screens, is suing the pharmacy chain, saying that Walgreens obstructed an agreed-upon nationwide rollout of the internet-connected doors and demanded their removal from stores, according to court documents….

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For premium publishers, proving an advertiser’s return on investment is more important than ever – Digiday

One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Between the on stage sessions and the…

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The surveillance advertising to financial fraud pipeline (29 Sept 2023) – Pluralistic: Daily links from Cory Doctorow

Pluralistic: The surveillance advertising to financial fraud pipeline (29 Sept 2023) Today’s links The surveillance advertising to financial fraud pipeline: Finding suckers is the one thing ad-targeting is good at. Hey look at this: Delights to delectate. This day in history: 2003, 2008, 2013, 2018, 2022 Colophon: Recent publications, upcoming/recent appearances, current writing projects, current…

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July’s Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only…

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