
The Secret to SoulCycle’s Success? Maintaining the Luxury – Racked
When they startedSoulCycle in 2006, the wellness industry had not yet reached its apex. Yoga wasn’t something you did over lunch with a business associate; there wasn’t a juice bar on every corner. Many have credited Cutler and Rice for helping kickstart the boutique fitness craze, amassing a cult following happy to “follow [their] soul”…